Advert

The technical codes that were used on this was not to center the product they are advertising but to make sure that the women as the object was centered to make people engaged on the advert.This advert doesn't have that many cuts and fades as it isn't an action advert.

The visual codes include the car and the Pepsi can mainly.The props could include the woman as she is the visual effect. The colour is all bright so people are engaged to what they are looking at and making them feel relaxed. The expression the the woman makes it look like she really needs an ice cold drink and buys a Pepsi can which is refreshing and it shows that she is enjoying her drink. And the kids expression makes it look like it's the first time in their life to see something so beautiful and nice.

The audio codes are to express the dialogue to say what they want to advertise and the music to fit for the women announcing something brand new.